Understanding the Emotional Challenges of Selling 😓
The primary cause of the overwhelming emotions often associated with selling is the tendency to evaluate oneself based on the ability to convince others. When one’s emotional state relies on something beyond their control, it leads to distress. Taking responsibility for one’s outcomes is the fundamental idea and key benefit of this sales approach, which you will soon become familiar with.
Influence vs. Control in Sales 🛒🔄
In sales situations, the customer ultimately decides to buy. As the seller, you have influence, but not control. Our sales model empowers you and minimizes the emotional burden often associated with selling. We provide essential communication strategies to enhance your effectiveness and reduce frustration. The value you offer is only compelling if customers perceive it as such. We guide you on how to understand and appeal to each individual’s internal thinking, making your product or service more persuasive. People have diverse preferences and motivations for purchasing.
The Universal Influence of Sales Skills 🌍🔗
We all continuously influence each other, regardless of whether we consider ourselves salespeople. Developing the ability to influence others is beneficial in various aspects of life, such as parenting. The saying “walk a mile in another man’s shoes” emphasizes the challenge of understanding others solely from our perspective. By adopting their viewpoint, we gain a deeper understanding of people.
In this article, you will learn techniques to quickly understand others and establish an emotional connection. These methods are most effective when considering both your perspective and the other person’s. These different perspectives are known as perceptual positions.
Three Perceptual Positions for Better Interaction 🔄👥
So far, we have discussed two positions: associated and dissociated, which are relevant to dealing with ourselves. Now, we introduce a third position to address interactions with other people: the view of the other person.
Perceptual Position #1: Self (Associated) 🧍♂️👁️
In the first perceptual position, you perceive an event from your perspective. This is also known as being associated. In this position, you visually perceive the images, audibly hear the sounds, and emotionally feel the sensations of the event.
Perceptual Position #2: Observer (Dissociated) 👀🔍
In position #2, you adopt the perspective of an observer. This dissociated position allows you to see the event from a detached viewpoint as if you were watching it unfold. By removing yourself emotionally from the situation, you can objectively evaluate it and determine the most effective course of action.
Perceptual Position #3: Other Person 👥🧩
In perceptual position #3, you step into the shoes of the other person involved in the event. This perspective allows you to see the situation from their point of view, gaining insight into their thoughts and feelings. By experiencing how they perceive your words and actions, you can better understand their perspective and make adjustments to your behavior accordingly. This method is particularly valuable for improving your interactions with others.
The Power of Sensory Awareness 👂👃👀
By mastering and consistently applying all three perceptual positions, you will develop heightened sensory awareness. This will empower you to swiftly make the necessary adjustments when things are not going as planned, thus granting you the ability to adapt your behavior accordingly. This is a crucial element in attaining success.
For further information on the Perceptual Position, please feel free to reach out to us. 🌐